That Drive Results.
Achieving high search engine rankings is a job that demands constant attention.
Search Engine Optimization
Search Engine Optimisation or SEO, in a nutshell, is the process of improving a website or page’s visibility in unpaid search engine results. Terms such as ‘organic’ and ‘natural’ are frequently used to describe such activity. Google and other search engines are built to analyse the quality and relevance of a page for a given search to return what it calculates to be the optimum results for the user. Another important factor for SEO is domain authority – the higher value the better. This is calculated with an algorithm that analyses – amongst other things – the number and quality of links from other web pages.
Achieving high search engine rankings is a job that demands constant attention. Not only do you have to stay ahead of the millions of pages that could be competing with yours, you also need to keep up to date with the constantly changing algorithms and metrics that search engines used.
AUB Design can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copy-writing staff enables AUB Design to successfully meet the needs of companies with complex websites in competitive industries.
Key features for better SEO results
Which on page SEO aspects are hindering your search engine ranking potential? Can Google easily crawl & index your web pages? Every SEO campaign should begin with a technical audit. Without knowing the current state of a domain it is extremely difficult to get your site where it needs to be. We will check the source code, site structure, content and perform a full investigation of your current back link profile. Enquire today for a free SEO Technical Audit.
Are you targeting the right keywords? Is your current strategy way off the mark or could a few small changes mean significantly more visitors to your site? What strategies are your competitors following? It is a fundamental requirement of every SEO campaign that there is a list of targeted keywords. By spending time, understanding your niche, investigating your competitors and researching highly-profitable keywords we can attract visitors at each part of their purchase path (without making unrealistic promises that we can’t keep).
Have you seen a drop in search traffic? Received a manual penalty notification or been hit by some vengeful zoo animals (Penguins & Pandas)? Our team of SEO consultants have a plethora of experience in link audits & back link profiles. We can and have helped websites recover from Google algorithmic penalties, technical issues or even changes to the results for your most powerful keywords. These are all potential causes that we have experience resolving, putting your business back on track is our priority.
Ongoing on-page and technical optimisation is a key requirement of any successful SEO strategy. AUB Design can help lay the foundations for a sturdy and structurally sound campaign, optimised for growth. By analysing the structure of your site and ensuring that your pages are optimised for the correct keywords you increase the chances of search engines easily finding the most important pieces of your site’s content.
Links are a vote of confidence in your website, they give search engines an independent review that your site is of both quality and relevance to your targeted customers. Gone are the days of bought or exchanged links being an option to help build a quality back link profile; users must now earn their link related rewards. By using varying content formats using existing assets and also creating new ones, we can help acquire relevant links to targeted pages on your website, this will help to elevate your rankings for search terms that are most rewarding and relevant to your brand. AUB Design will devise a strategy around your targeted keywords, whilst managing your brand within the boundaries and guidelines that you decide.
At the heart of any successful marketing campaign is compelling content; AUB Design’s team of creative’s can help create unique material that craves to be shared and talked about in mainstream media, industry leading publications, websites and blogs. This should never be about directly selling, but building your brand identity and providing value for your visitors. Successful content marketing drives awareness and social mentions with linkable content and should be an essential component of any SEO campaign.
The creation of fantastic marketing content should never be the end of the campaign. With the size of the web and the amount of new content published each and every day even the most exceptional content can easily be hidden. AUB Design will use SEO outreach to ensure that your content gets noticed. Building relationships with industry experts and personalities helps increase the possibility of attracting more users to your site.
Understanding the success and results of our SEO efforts is an essential requirement to make future business decisions. At the end of each month we will provide tailored & detailed SEO reports on the statistical results of your active campaigns. We live and breath analytical data, these deliverables can then be linked back to the investment in SEO.